It
depends on why you are asking the question and where you are when you’re asking
the question. You could be having a face-to-face conversation and yet have it
broadcast to multiple portals, in multiple locations at the same time. In all communication situations, there could
be an element of both human communication and mass communication, because you
see, mass communication is just an extension of human communication. The difference
with mass communication is that it sometimes happens on a greater scale. Communication
is such a dynamic process that it is constantly changing and progressing. I
remember the days when I would search for a pay phone so I could “reach out and
touch” someone. Now, technology is such that I can communicate via Skype,
Periscope or even by way of Facebook Live.
Communication
theory in general has become such an important part of the academic curriculum
that colleges and universities now require students to take these courses in
order to prepare them for a more competitive and connected global society. Just
for the sake of making a logical argument about the differences surrounding
human communication and mass communication, you would need to understand how
each functions within society as a whole.
The way I see it, human
communication, simply put, involves communicating up close and personal.
Whether it is in the form of interpersonal, intrapersonal or group
communication, it is still human communication. Mass communication happens more
broadly in the context of public space. Mass communication involves sending
multiple messages over multiple planes. Whether
it is by way of the printed page or an online blog such as this, it still amounts
to mass communication. So, what’s the difference between human communication
and mass communication? I submit to you they are two sides of the same coin. It really does depend on whether you
are asking this question from the stage of a TED talk, during a streaming or
prerecorded lecture online, or even while Skyping your kids, parents, or
friends.
Tony G. Blash, M.A.
COM Adjunct Faculty, OLC
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